Electronic music is defined by its beat, distortion brings it to life, makes it brutal, experimental. Music constantly changes, never to repeat. It mutates into something out of your control.
The concept of a spectrogram perfectly fit the brand identity. The reason is that a spectrogram is a visual representation of the spectrum of frequencies in a sound or other signal as it varies over time and with some audio variables. Spectrograms are sometimes called spectral waterfalls.