Flamingo is a fare aggregator and travel metasearch engine. The uniqueness of Flamingo is a progressive discount system that stimulates users to buy vacation packages instead of buying flights only by giving them additional discounts for each action, such as a hotel or a car booking.
Their target audience is women who want a stress-free vacation for themselves and/or their families. The goal is to make the brand intuitive and friendly. To create the brand identity we chose a flamingo as a symbol of carefree travel and easy living.