UI/UX Portfolio


Alexander Rubtsov

UX/UI Designer
Los Angeles

+1 424 404 3327
Authorized to work in the US for any employer.

of qualifications

Professional UX/UI Designer with over 7 years of experience specializing in: UX/UI design of web apps and websites, visual communications, art direction and creative development.


UX Design, UI Design, Visual Communications, Brand Identity, Graphic design, Art Direction, Adobe Photoshop, Adobe Illustrator, Sketch, Figma, Principle, InVision, HTML, CSS, JavaScript, PowerPoint, Keynote.


CBS Interactive / Senior UI Designer
Media company
June 2018 - Present. Los Angeles

  • Work closely and collaboratively with the design team and others in Product, Engineering and Marketing to understand user goals and business goals to create design deliverables that best suit those needs.

  • Create appropriate design deliverables for each project (ex. wireframes, prototypes, mockups) and iterate upon multiple ideas.

  • Develop and conduct research and testing to gather qualitative data for design decisions.

  • Created and maintained CBS All Access design system across multiple platforms.

Basepaws /  UX/UI Designer
Biotech company
August 2017 - June 2018

  • UX/UI, wireframes, user flows, user journey mapping, personas and usage scenarios for a product and an intranet report platform.

  • Executed all visual design stages from concepts to final hand-off to development.

  • Designed a brand identity from scratch, thanks to which brand awareness grew by 41%.

  • Redesigned a product page; effected conversion rate grew by 57% after the redesign.

  • Designed winning pitch decks.

BBDO Digital / UX/UI Designer, Art Director
Digital advertising agency
January 2016 - February 2018, Moscow

Clients: Bayer AG, Abbot, Intel, Google, Castorama, Frito-Lay, RaiffeisenBank.

  • Responsible for UX/UI, websites and mobile apps design including developing new digital experiences while strengthening the ones already in place for a wide range of client types and platforms.

  • Collaborated with multidisciplinary teams, as developers, producers and other marketing teams to deliver exceptional results, ensuring the creative product meets strategic goals.

  • Effectively managed all creative deliverables for successful pitch decks.

  • Defined design standards for use on internal applications and intranet for several pharmaceutical clients.

Nectarin / Digital advertising agency
UX/UI Designer, Art Director
August 2014 - January 2016, Moscow

Clients: Warner Bros., Volkswagen, Skoda, Hyundai, Uniqlo, Energizer, Teva.

  • Designed UX/UI, visual assets, wireframes, user flows and web pages for numerous movie ad campaigns for Warner Bros.

  • Ideated and art directed the most effective agency’s ad campaign, effected 220% revenue increase in key channels.

  • Led a corporate rebranding campaign that included a new website, marketing collateral and a comprehensive brand identity package.

  • Created digital designs and experiences across a wide range of client types and platforms.

Alpha LLC / Advertising agency
Senior Graphic Designer
January 2011 - August 2014, Moscow

  • Created marketing and communication materials—both print and online—including the company’s website, sales presentations, and mailings.

  • Designed brand identities, icons, infographics, wireframes and screen mockups for a wide range of client types and platforms.

  • Managed design team.

  • Worked hands-on with operators and technicians, using Creo, Adobe and Kodak Preps.

InStyle Magazine / Fashion magazine
Art Director
February 2008 - January 2010, Moscow

Clients: InStyle Magazine, TimeOut.

  • Designed layouts and set typography for magazines ranging between 200 and 350 pages.

  • Prepared all print-files for press to insure correct color, branding and typography.

  • Produced magazines flatplans and selected content for upcoming issues.

  • Maintained internal brand tool-kits and style guides.

  • Worked closely with advertising directors, editorial and production staff.

CCL Label / Packaging Printing Company
Graphic Designer / Prepress Technician
April 2004 - February 2008, Moscow

  • Conceptualized and designed packaging solutions for a variety of clients.

  • Maintained Agfa Phoenix 2250 imagesetter, diagnosed malfunctions and scheduled repairs or replacements.

  • Developed an app for automatic layout impositioning; effected significant productivity increase department-wide.

  • Trapping, impositioning, proofing and outputting plates on a CTP system using Adobe and Esko software.


British Higher School of Art and Design
BA / Visual Communications

October 2014 - July 2016, Moscow

Moscow State College of Information Technology
BA / Computer Science

September 1998 - July 2002, Moscow