Forty foot diameter sphere with two super wide angle EPSON projectors placed inside the sphere was planned to mount over the international bussines center “Moscow-City” to celebrate the premiere of the latest Hobbit movie. Target audience was all the people with the maximum coverage possible.
In two days after press release the world’s major media like Washington Post, The Telegraph, The Guardian, Independent, Spiegel, USA Today and many others made publishings about the installation.
In spite of the positive public reaction the installation was cancelled. Sphere was labeled a "demonic symbol" by the Russian Orthodox Church. Over 1,500 people have signed the petition to Moscow authorities, asking for it to be banned. Over 5,000 people have signed the petition asking for it to be mounted.
Total coverage: over 100 million people in Europe, Asia, Oceania, Australia.