The Pelican mascot for Schlumberger's injury prevention campaign. The idea of pelican comes from a story about ecological crisis. During the usage off DDT between the late 50’s and early 70’ population of brown pelicans from the West coast started to decrease to nearly extinction numbers. Number of Pelicans from the East Coast were brought to coexist with the endangered population of California in order to re-teach them how to survive. Basically, these newcomers restored in the local population their natural instinct.